Bridgestone is a Japanese company that started up back in 1931 in Kurume, Fukuoka. Shojiro Ishibashi was the founder and his name, Ishibashi, means “stone bridge” when translated into English. That makes a great name for a tyre company, doesn’t it? Bridgestone, Australia started out as SA Rubber Mills, a supplier for the Australian automotive industry, in the 1930s. Bridgestone still has Australian plants, so some of their products are made in Australia.
Bridgestone owns Firestone in the U.S., and they also have a large European operation. In fact, they are the world’s largest tyre manufacturer. In 2010, they pulled in $35.3 billion worth of revenue.
Is bigger better? Well, large companies in the automotive industry are deeply invested in creating high quality, consistent products using the most efficient methods they can develop. Because Bridgestone is a large, well established multinational corporation, you know that they have a huge stake in process management and quality control and indeed, their website has detailed information(1) on their quality control philosophy. They monitor quality, they ask their customers for feedback, and they have systems in place for continuous improvement.
Bridgestone has a very wide range of products. You can select one of the top-rated premium Bridgestone tyre ranges: Potenza, Turanza, Dueler or Ecopia. Potenza tyres are race car-tested and performance oriented; they give you total control. Turanza is Bridgestone’s premium luxury tyre, for the very smoothest, safest ride. Duelers are specially designed for 4x4s, and Ecopia tyres are engineered for maximum fuel efficiency. Alternatively, you can choose affordable Bridgestone classics for your passenger car, light truck or 4×4. Based on your need, you can even opt for Bridgestone race tyres.